About Indogini

The IndoGini journey originated within the inspiring halls of Tokyo's Globis School of Management. It was during a Venture Management class that the founders' minds ignited with the purpose of resolving a genuine issue faced by hardworking Indians residing outside their homeland. In spite of having the means to buy, Indians living outside India have access to a  fraction of the amazing goods that are available in India.

Their guiding light was the principle of "Sanpo Yoshi," inspired by Omi Shonin, which embodies the idea of "Three-Way Satisfaction."

​

In line with this philosophy, they ensured that every commercial transaction brought benefits to all parties involved, not just themselves. These benefits were distributed across three facets:
- Urite Yoshi (売り手よし)* — Favorable for the SELLER
- Kaite Yoshi (買い手よし)* — Beneficial for the BUYER
- Seken Yoshi (世間よし)* — Positive impact on SOCIETY

​

The seed of the idea germinated from the unmet needs of NRIs, seeking a direct connection to the rich plethora of India's diverse and trending goods in real time. Often confined to the limited selection at local grocery stores, NRIs longed for a broader spectrum of items. These stores might sometimes offer products past their prime, with a restricted variety or brands that didn't align with the Indian market's pulse.

​

Simultaneously, the founders aspired to cultivate a global platform for Indian sellers, extending beyond groceries and packed foods to encompass the myriad talents of indigenous artists and small-scale entrepreneurs. A cornerstone of their vision was fostering increased employment opportunities within India.

​

From this confluence of aspirations, the concept of IndoGini emerged — a singular, expansive marketplace exclusively catering to NRIs' desires for direct access to goods from India. IndoGini is not just about products; it's about empowering sellers in India to tap into international markets and granting a dedicated buddy (akin to services like Zomato or Uber) meaningful employment. In this harmonious ecosystem, all three stakeholders reap the rewards of this service in a mutually.

enriching manner. Additionally, 1% of the proceeds go in the education welfare of underprivileged kids in India.

​

So when you use IndoGini service, you are also serving society in a positive manner.